Customized Transformation

If you’re like me, you’ve seen about 10,000 different versions of fitness or health and wellness TRANSFORMATIONS. “Transform how you look, what you weigh, how you live;” the list goes on and on, but the key claim most fitness transformations make is that they are “faster than….” You’ve certainly seen the New Year’s health and wellness offers to transform your life in 60 days, 30 days, and you’ve likely even seen 7 days. Think about how ridiculous that claim is. Frankly it’s internet click bait to get you to emotionally connected to results that they have no control of in the long-run.

Transformation, by definition is either through an entire life cycle or through a “nuclear process.” A NUCLEAR PROCESS! – Google’s Definition

Notice how all of the definitions signal an overwhelming change or metamorphosis. We must realize that we can NOT fast track biology. Our bodies take time to change; We don’t think we can gain 100 pounds in 2 months, but we’ve been fed nonsense that we “should” be able to lose 100 pounds in that time frame. It makes no sense. It’s all marketing to sell product. It’s time we know the truth!

What makes perfect sense is to align our transformations to OUR OWN goals and desires. We must go into the process with quality expectations of what our transformations will entail, the work we’ll need to do, and the time that it will take us to achieve a quality and sustainable result. Quality expectations always lead to better long-term results. Remember, you aren’t after a transformation that’s immediately followed by a reversion back to zero. You want results that last a lifetime.

As you sift through the myriad of different fitness options, enjoy the outrageousness of the claims, and then choose the Customized Transformation that aligns to your goals for a lifetime. When you align your goals in and out of the gym, you’ll get the results that you have craved, but you’ll also enjoy the entire fitness journey that you take to get there.


Where is the Fitness Industry Going?

In much of the world’s history, fitness as a trend or business didn’t exist. Hundreds of years ago, fitness was mainly a byproduct of soldiers training for battle. Fast forward a hundred years ago to where pockets of the world were interested in gymnastics and strongman fitness as forms of athleticism and entertainment. Fast-forward fifty years to find gyms opening to offer people equipment that they would not otherwise have access to. Today, fitness is what gyms, coaches, and clients make of it. It can be anything.

That said, there are a few key global trends that explain why fitness looks the way it currently does.

  • Longer lives lived more unhealthily – People may be living longer, but many people are living longer in a state of health that leaves them less able to take care of themselves
  • Stagnancy – people are sitting more than ever before.
  • Fear – not many people think this one through until they have children, but adults and children, alike, are not roaming around outside like they once did. This gives way to centers/gyms becoming a “playground”
  • TV – while many now see social media as a key player, television lead to much of the world seeing what fitness can “look” like and how it can be done
  • Technology – while technology certainly contributes to health and stagnancy issues, we are experiencing an explosion in what our technology can do. Through data collection, wearable (and implantable) technology, people can now know exactly how “healthy” they are at any moment. That leads to a huge shift in awareness
  • Social media – right or wrong, it’s a way of life that people now spend a large amount of their time “plugged in” to social groups. This change leads to all experiences needing to be far better than they once needed to be
  • Beliefs are shifting with age groups – Whereas Gen X’ers often stayed with companies for 30 years, the new generations do not trust big companies as much as they once did. They want to venture out on their own because they seek fulfillment. People are more open to new experiences
  • Individuality and segmentation of everything – with technology and systems, companies can provide unique experiences to customers. As more people experience customization, they are flocking to it more and more. Customers want it their way

From trends come opportunities in business and we have seen many companies create massive movements (no pun intended) around fitness. But, look at what these fitness trends are tapping into:

  • Fun – black lights, techno music, and high-end equipment in some gyms. Interesting equipment and movements in others. Fun is relative to the group of people that you’re looking at, so there is no one model, but fitness must now be fun for people
  • Community – no longer do people want to workout by themselves. They want to enjoy the gym and then grab a coffee with people. It’s more than fitness now, it’s community
  • Professional coaching – with review sites and the internet, trainers/coaches can make names for themselves, but they will lose their following if they can’t deliver results
  • Technology – whether it be people receiving their training through their cell phone, using machines that claim to be the bee’s knees, or plugging in to a class from their home, technology is here to stay in fitness
  • Results – in today’s day and age, either you get fitness results or you become a lifestyle brand. Why do large gyms continue to make their facilities nicer for all of the people (many of whom don’t show up)? They are becoming a lifestyle brand. Who belongs to which gym?
  • Individuality – this isn’t the boring old personal training model. This is individuality through all areas of health and fitness. Coaches who can’t offer this won’t be able to compete in results metrics
  • Relationships – it’s not good enough to check into a gym and not talk to anybody anymore. People want to not only enjoy their time in the gym, they want to build friendships and connections.

There will be many forms of fitness that are yet to launch. Some will work, and some won’t. What’s important to think through is what do YOU value the most. OPEX Gyms look at these trends and always ask the question, “How do we inspire people to live larger lives?” Fitness is the medium through which people live larger. With this in mind, we are building a fitness movement built on a few key tenets:

  • You should have a coach who guides your entire fitness journey – this isn’t a hope, it’s a demand. You will have a coach who works with you 1:1 from day one. They assess your movement, strength, and flexibility so that they can program the RIGHT workouts to progress you consistently for the long run. But, your coach will also guide your nutrition and lifestyle practices outside of the gym so that you accelerate your results. That is a relationship that spans decades. You both win together!
  • You have a community to enjoy – Not only will you train with your friends, you will enjoy a group of like-minded people who have goals in and out of the gym
  • You will be on the cutting edge of coaching technology – through our partnership with Fitbot, you will receive your workouts and all of your results directly to your phone. You will always know where you stand today and where you are going, no matter whether you’re in or out of town
  • You will win in and out of the gym – a quality fitness program must allow you to enjoy results in the gym – weight loss, strength gain, mobility improvement – but it must also allow you great enjoyment out of the gym through an aligned lifestyle and purpose – career, family, fun, etc.
  • Coaches are professionals – your coach must have the skills and empathy to help you progress for decades. If they don’t, they shouldn’t be a coach

However we look at fitness, it will always come down to your connection to why you workout. Without a clear understanding, you either won’t maintain consistency or you won’t enjoy the process. There is no reason why you can’t love to workout, get outstanding results, and enjoy all of the successes you desire outside of the gym as well. Here’s to you!


How does an OPEX gym work?

One to One Support To Succeed In and Out of the Gym

When you walk into an OPEX facility, you immediately understand that your best interests are aligned with your coach’s as well as the Gym’s owner(s).  Their success depends entirely on your success, both short and long term.  They will work with you – One On One – throughout each stage of your fitness journey.

But, while you will have great and ongoing support, your coach will “teach you how to fish.”  One of the most important aspects of long term progress is seeing and feeling tangible translation of your fitness progress into areas of your life that you care most deeply about.  Whether your priorities are providing your kids with a great example for their growth, building your career without losing a grip on your social life, or competing at the highest level of your sport, Your OPEX coach will guide your path to help get you there.

One to One Support in a Group Environment

OPEX Gyms are where you go when you want to truly enjoy your experience.  While you have your own personal coach who designs all of your workouts and your nutrition planning, you also have the opportunity to work out in an outstanding team environment.  You will have a coach on the gym floor who will make sure that you are moving safely and effectively, and you will also have other clients who are improving their lifelong fitness right next to you.  The OPEX Gym is the perfect mesh of quality training and fantastic environment.

When you walk into an OPEX Gym you immediately see and feel the difference from other community gyms.  Your coach will be available to you consistently, but you won’t need to pay the steep price for personal training, and you won’t have to work out on your own to achieve your goals.  For the first time, OPEX Gyms take the best of personal training, the smartest fitness program design, and the fun of the fitness gym environment and put them under one roof. Welcome to OPEX!

What is Individual Design in Fitness?

The world now customizes everything. Customized news feeds on Facebook, Instagram, and Twitter, and customized buying experiences through Amazon. Everywhere you look, the world is moving toward the exact demands YOU have.

We’re also entering the future of fitness, and that future is customized. Fitness technology puts YOUR vital signs onto a big screen TV in the gym; body scanning shows you where YOUR “health” is every day; watches and wearable devices tell YOU “where your stats are” throughout the day. Like it or not, we’re in a completely different world than we were 3 years ago.

This change leads to the natural question “Where can I enjoy a customized fitness program with the support I need to reach the biggest goals in my life AND have fun doing it? OPEX Individual Design (ID) is that answer!

Individual Design pairs you with your own one to one coach. They are your guide through fitness. Not only do they tailor your fitness experience to you, you’ll enjoy a real relationship with them. They support your training day in and day out, but they do not babysit you. They empower you!

Your ID coach has monthly consultations with you to ensure that your progress continues into perpetuity. They work with you on a customized nutrition plan to meet your needs and goals.  They assess and track your physical abilities consistently so that they have the truth and never guess as to what you need next.  Your coach then designs your entire training program for you. They deliver your program to you directly through your phone. Then, YOU execute the workout You earn the results. You feel inspired\

Why does your coach do all of that? They want you to reach YOUR goals. They don’t push you into somebody else’s goals.  They don’t harm your body with workouts that are go against your body’s needs or restrictions.  And, they don’t promise you the world and then not “show up.” Your coach is with you for years!

Along with your one to one coach, you’ll always have a coach with you on the training floor. Not only will your floor coach help you with movement, they will also make sure you’re getting the results from every workout for you. They are like the orchestra conductor. They don’t “play the instruments,” but they make the environment really fun and safe

But, community matters. In an OPEX ID Gym, you will work out in a group environment. You will enjoy team camaraderie where you and the rest of the gym’s clients know why they train, how fitness benefits you/them both in and out of the gym, and how to enjoy each training session.

Individual Design is the perfect combination of one to one coach to client support in a group environment! Individual Design in an OPEX Gym is the last fitness program you’ll ever need!